Rag & Bone, a brand under Guess Inc., is extending its acclaimed denim printing technology to children’s apparel with the launch of Mini Miramar. This unisex collection features jeans inspired by adult styles, crafted from breathable cotton terry fabric known for its ultra-soft texture. The standout feature is the hyper-realistic denim prints that mimic classic jeans down to every detail. Since 2013, Rag & Bone has been perfecting this proprietary technique in collaboration with sourcing partners. The mini versions include joggers and pull-on wide-leg jeans available in vintage-inspired washes. Sizes range from 12 months to 9/10 years, retailing between $78-$88. Miramar represents comfort and innovation, becoming a significant business segment for Rag & Bone.

The rise of sweatpant jeans and trompe l’oeil denim signifies a pivotal moment in the denim industry. During the pandemic, Miramar gained popularity as stylish loungewear, offering comfort and an alternative to skinny jeans. The collection quickly became a viral sensation on social media, consistently selling out. Now, the women’s and men’s lines encompass dresses, jackets, shorts, tops, and various jean fits with both classic and novelty washes.

Introducing Mini Miramar: Comfort Meets Innovation

Rag & Bone's Mini Miramar collection redefines children’s wear by combining comfort and cutting-edge design. Made from breathable cotton terry fabric, the collection features hyper-realistic denim prints that replicate the intricate details of traditional jeans, including distressing, fading, stitching, and rivets. Since 2013, Rag & Bone has honed this proprietary printing technique through partnerships with sourcing experts, ensuring unparalleled accuracy. Jennie McCormick, chief design and merchandising officer, highlights the importance of comfort and ingenuity in today’s market, qualities perfectly embodied by the Miramar line.

This unisex collection includes joggers and pull-on wide-leg jeans, available in light to medium vintage-inspired washes. Some styles, such as the Lynn jogger, feature printed distressing, adding a touch of authenticity to the garments. The sizes cater to children from 12 months to 9/10 years, with prices ranging from $78 to $88. By blending comfort and innovation, Mini Miramar caters to modern consumers seeking unique, high-quality products for their children. The collection not only reflects Rag & Bone’s commitment to technological advancement but also resonates with the evolving preferences of today’s fashion-conscious parents.

A Turning Point in Denim Fashion

Rag & Bone's Miramar collection marks a transformative period in the denim industry. As brands like Old Navy and Gap embrace sweatpant jeans, and Diesel showcases trompe l’oeil denim under Glenn Martens’ creative direction, Rag & Bone stands out with its innovative approach. The collection gained prominence during the pandemic, offering a stylish evolution of traditional loungewear. It provided the comfort consumers craved while presenting a fresh alternative to the skinny jeans many were eager to discard. The viral success of Miramar on social media solidified its status as a breakout hit, consistently selling out and expanding into diverse product categories.

Today, the women’s and men’s Miramar lines feature dresses, jackets, shorts, tops, and various jean fits with both classic and novelty washes. This expansion underscores the collection's versatility and appeal across demographics. The growing popularity of Miramar reveals a shift in consumer preferences towards comfort and innovation in fashion. By entering the market at a crucial turning point, Rag & Bone capitalized on the demand for stylish yet comfortable clothing. The success of Miramar demonstrates how a brand can leverage technology and creativity to redefine an entire category, setting new standards in the denim industry and influencing future trends. This strategic move positions Rag & Bone as a leader in contemporary fashion, appealing to customers who value both style and substance.